John Mack is The Mack, as far as covering the world of pharmaceutical marketing goes. So we’re honored that John decided to profile the Community in the February 2008 edition of Pharma Marketing News. The story is called “Prescription Drugs and the Health 2.0 Opportunity; the pdf here provides more detailed coverage.

In talking with John for the story, I told him that we hope our new community will attract pharma marketers who want to learn more about what consumers are talking about today. Who knows — maybe a few drug reps and others will join in the fun, although John isn’t optimistic about this prospect. He writes:

Much as pharmaceutical marketers may wish to engage consumers in discussion on Health 2.0 sites, they are extremely afraid of coming across adverse events that they would have to report to the FDA.

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