Pharma DTC results in about a third of the viewers to seek that particular drug, regardless if they actually have a real disease or if other treatment options may be better. And likely, thier doctor will prescribe it for them, base on the illusion they saw on TV that caused them to acquire this med.
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1 Dan // Mar 9, 2008 at 7:25 pm
Pharma DTC results in about a third of the viewers to seek that particular drug, regardless if they actually have a real disease or if other treatment options may be better. And likely, thier doctor will prescribe it for them, base on the illusion they saw on TV that caused them to acquire this med.
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