Partnership for Prescription Assistance’s “Orange Bus” is a PR steamroller

By Cary Byrd · 1 Comment

Just look at the amount of local news coverage the PPA’s “Orange Bus” campaign is getting across the country. It’s certainly no Straight Talk Express, but I guess people are so desperate for any kind of relief from high prescription prices that they’ll show up to see Montel Williams talk about how great Big Pharma is.

Here’s an example of the news coverage this astroturf campaign has been getting.

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eDrugSearch Blog » Blog Archive » Big Pharma flack Montel Williams can’t take the heat — from a high-school interrogator! says:

December 3, 2007 at 3:17 am

[...] Big Pharma flack Montel Williams can’t take the heat — from a high-school interrogator! Looks like Montel Williams’ temper has derailed the Orange Bus. From MSNBC: A thoughtful query caused Montel Williams to cancel an interview and later threaten the high school newspaper intern who asked the question, reports the Associated Press. [...]

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