Sometime back, Effect Measure posed a question many of us have pondered about direct-to-consumer (DTC) pharmaceutical commercials: What’s with the side-by-side bath tubs in the Cialis ads?
Here are some of the answers given in comments –

“Cialis really gets your pipes flowing or plumbing flowing…”
“Bathtubs — because you can’t show naked, mutually aroused adults on the [...]

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Get thee behind me, Big Pharma! (The Migraine Girl)
Big Pharma Problems (All Things Whistleblower)
Cleaning the Stables (PharmaGossip)
Pfizer’s New Focus Will Usher in a Golden Age of Pharma Social Media Marketing (Pharma Marketing Blog)

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With the release of the much-anticipated game Haze for Playstation 3, know-it-all commentators have a new, ready-made scapegoat for the upsurge in teens taking prescription drugs illegally. That’s right — now they can blame video games!
Specifically, they can blame Haze, the plot of which is described as follows:

The game revolves around Mantel Global Industries, [...]

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We’ve gotten thousands of first-time visitors since we launched the eDrugSearch.com Community in late February. So I’ve decided, every once and a while, to post some basic information to help explain why we do what we do here, and why we’re so proud of our role in helping American consumers save money on [...]

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Let’s just say that snoozer concepts like patient care, goodwill toward humankind, and the Hippocratic Oath never come up.

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Just look at the amount of local news coverage the PPA’s “Orange Bus” campaign is getting across the country. It’s certainly no Straight Talk Express, but I guess people are so desperate for any kind of relief from high prescription prices that they’ll show up to see Montel Williams talk about how great Big [...]

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