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"Pharma cheerleaders"
Ed Silverman at Pharmalot turned us on to a survey that has been going on since January at the infamous CafePharma. The survey asked, “Would you encourage a friend to become a drug sales rep?”
As Ed summarized the response:
Only if you’re not interested in remaining friends. At least [...]
As a public service to our readers, here is some help with your interview to become a pharma rep, via CollegeRecruiter.com
It also helps if you are young, blond, and have a nice pair of pompons.
SAMPLE QUESTION FROM HIRING MANAGER: What is your perception of [...]
A new academic study details how drug reps use friendship (and, of course, other attributes) to manipulate doctors into prescribing their company’s medications more often.
An excerpt from the study, as reported by Reuters:
Reps scour a doctor’s office for objects — a tennis racquet, Russian novels, ’70s rock music, [...]
Apparently, it isn’t enough for Sally Field to do commercials for Boniva — now she’s pimping it on Martha Stewart’s show. John Mack found this description on an online forum:
Sally Field was on [Stewart's] show today and mentioned that she has osteoporosis and wanted to talk about Bone Health … Sally mentioned [...]
Drug reps are having a harder and harder time making ends meet. Big Pharma has flooded the market with reps trying to push their product, and they are now paying the price. From CNN Money via Kevin M.D. and PharmaGossip:
Big Pharma, already reeling from mounting competition and tightening [...]
If you’re wondering who to cheer for during Friday’s Miss USA pageant, we offer you Mia Heaston – representing Illinois and the pharmaceutical industry.
Yep — Mia’s a pharma sales rep. And surprisingly, from our quick scan of the bios of the 51 Miss USA contestants (we didn’t spend any [...]
From the AP via DrugWonks.com:
An AIDS organization sued Pfizer Inc. over ads the group says encourage use of Viagra as a party drug. The nonprofit group said such recreational use furthers the spread of HIV and other sexually transmitted diseases. The suit, filed in Los Angeles by the AIDS Healthcare Foundation, calls [...]
Dr. Peter Rost penned an interesting post listing all the Pfizer representatives on MySpace.
Once I saw Dr. Rost’s post, my curiousity got the better of me and I paid MySpace a visit as well. I performed a similar search but used a search term that produced some amusing results:
Apparently, there’s room in the pharmaceutical industry for men, too.
From John Mack at the Pharma Marketing Blog: Introducing…the All-Pharma Lobbying Lineup!
For some reason, John left out this guy:
The U.S. pharmaceutical industry is, for lack of a better term, a mess. Protected from serious government reform by its powerful lobbyists and big checkbook, Big Pharma flits away billions on direct-to-consumer marketing and developing patentable reformulations of the same old drugs. Then, they pass along the massive costs of their misguided priorities (along with [...]
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