I keep hoping it will go away (after all, it’s been around for over a year), but I can’t seem to escape that two-minute-plus Celebrex ad with a bunch of freaky faceless people bicycling, drinking tea, painting fences, reading the newspaper, swimming with the fishes, dancing under the stars, and playing frisbee with the dog […]

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PRWeek writes about “some chatter about a new blog launched to defend the pharmaceutical industry called BigPharmaRealPeople.” Here’s the blog’s alleged story and here’s Ed Silverman’s take on it.
Can you say astroturf? Where’s Montel Williams?

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From ScienceDaily:
A new study by two York University researchers estimates the U.S. pharmaceutical industry spends almost twice as much on promotion as it does on research and development, contrary to the industry’s claim.
The researchers’ estimate is based on the systematic collection of data directly from the industry and doctors during 2004, which shows the U.S. […]

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For about a year and half now, Dr. Robert Jarvik, inventor of the artificial heart, has been a paid endorser for the cholesterol-lowering drug Lipitor. Pfizer keeps using Jarvik despite his being branded a “fop” who goes over like a lead balloon by the all-powerful John Mack. He’s also been called “Gollum-y” by […]

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Here’s a thoughtful blog post and accompanying YouTube video by Deepak Singh on the topic of “open source intelligence” and its applications in the pharmaceutical industry. Check it out.

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Still, I can’t resist posting them.

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Let’s just say that snoozer concepts like patient care, goodwill toward humankind, and the Hippocratic Oath never come up.

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Courtesy of Rob1963…

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Sermo, the online physician community, announced it will be collaborating with Pfizer to
Discover, with physicians, how best to transform the way medical information is exchanged in the fast-moving social media environment
Create an open and transparent discussion with physicians through the innovative channel offered by online exchange
Engage with the FDA to define […]

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