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Entries Tagged as 'Pharmaceutical marketing'

Best stoner flick: Harold & Kumar — or Celebrex ad?

May 9th, 2008 · No Comments

I keep hoping it will go away (after all, it’s been around for over a year), but I can’t seem to escape that two-minute-plus Celebrex ad with a bunch of freaky faceless people bicycling, drinking tea, painting fences, reading the newspaper, swimming with the fishes, dancing under the stars, and playing frisbee with the dog […]

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Tags: Celebrex · Pharmaceutical marketing

BigPharmaRealBS

January 7th, 2008 · 2 Comments

PRWeek writes about “some chatter about a new blog launched to defend the pharmaceutical industry called BigPharmaRealPeople.” Here’s the blog’s alleged story and here’s Ed Silverman’s take on it.
Can you say astroturf? Where’s Montel Williams?

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Tags: Big Pharma · Pharmaceutical companies · Pharmaceutical marketing · eDrugSearch.com

Big Pharma spends twice as much on advertising as on R&D

January 6th, 2008 · 1 Comment

From ScienceDaily:
A new study by two York University researchers estimates the U.S. pharmaceutical industry spends almost twice as much on promotion as it does on research and development, contrary to the industry’s claim.
The researchers’ estimate is based on the systematic collection of data directly from the industry and doctors during 2004, which shows the U.S. […]

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Tags: Big Pharma · Pharmaceutical marketing · eDrugSearch.com

Lipitor ads: Worse lip-synching than Britney Spears?

November 30th, 2007 · 3 Comments

For about a year and half now, Dr. Robert Jarvik, inventor of the artificial heart, has been a paid endorser for the cholesterol-lowering drug Lipitor. Pfizer keeps using Jarvik despite his being branded a “fop” who goes over like a lead balloon by the all-powerful John Mack. He’s also been called “Gollum-y” by […]

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Tags: Lipitor · Pfizer · Pharmaceutical marketing

Fruitcake: frutcacine disgustate

November 30th, 2007 · No Comments

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Tags: Pharmaceutical marketing

Pharma companies can use Web search to advance R&D

November 29th, 2007 · No Comments

Here’s a thoughtful blog post and accompanying YouTube video by Deepak Singh on the topic of “open source intelligence” and its applications in the pharmaceutical industry. Check it out.

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Tags: Pharmaceutical companies · Pharmaceutical marketing

Will the last person to make a pharma commercial parody for YouTube please unplug the video camera on your way out?

November 19th, 2007 · 1 Comment

Still, I can’t resist posting them.

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Tags: Big Pharma · Pharmaceutical marketing · Prescription drugs · eDrugSearch.com

Ever wonder what tactics are used to lure new pharma reps?

November 1st, 2007 · No Comments

Let’s just say that snoozer concepts like patient care, goodwill toward humankind, and the Hippocratic Oath never come up.

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Tags: Pharma cheerleaders · Pharma marketing · Pharmaceutical marketing

Why pharmaceutical commercials (and one-take YouTube monologues) should be banned

October 26th, 2007 · 1 Comment

Courtesy of Rob1963…

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Tags: Pharmaceutical marketing · Prescriptions

Are Sermo members ready for Pfizer?

October 24th, 2007 · No Comments

Sermo, the online physician community, announced it will be collaborating with Pfizer to
Discover, with physicians, how best to transform the way medical information is exchanged in the fast-moving social media environment
Create an open and transparent discussion with physicians through the innovative channel offered by online exchange
Engage with the FDA to define […]

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Tags: Pfizer · Pharmaceutical marketing