We’ve gotten thousands of first-time visitors since we launched the eDrugSearch.com Community in late February. So I’ve decided, every once and a while, to post some basic information to help explain why we do what we do here, and why we’re so proud of our role in helping American consumers save money on […]

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From CNBC (with some noisy accompaniment by Ben Harper):

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From Germany comes this press release:
World Pharma News project is launching a Web 2.0 pharmaceutical news platform, named as well World Pharma News but with attached ‘.net’ extension. Web 2.0 generally represents knowledge-oriented social-networking platforms focused first of all on collaborative approaches.
“We know that it is a very ambitious initiative but we trust in the […]

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Double whammy for Big Pharma in Advertising Age today. First, a story headlined “Vytorin Ad Shame Taints Entire Marketing Industry” — an excerpt:
Reports that [as] Merck & Co. and Schering-Plough Corp. kept under wraps for more than a year findings that Vytorin does not deliver results it spent more than $100 million advertising to […]

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AlterNet reports that Big Pharma is promoting the use of a “mourning after pill” and other medications to help numb U.S. soldiers to the horrors of war — giving troops so-called “psychological Kevlar.” An excerpt:

Propranalol, if taken immediately following a traumatic event, can subdue a victim’s stress response and so soften his or her […]

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PRWeek writes about “some chatter about a new blog launched to defend the pharmaceutical industry called BigPharmaRealPeople.” Here’s the blog’s alleged story and here’s Ed Silverman’s take on it.
Can you say astroturf? Where’s Montel Williams?

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Here’s a thoughtful blog post and accompanying YouTube video by Deepak Singh on the topic of “open source intelligence” and its applications in the pharmaceutical industry. Check it out.

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Just look at the amount of local news coverage the PPA’s “Orange Bus” campaign is getting across the country. It’s certainly no Straight Talk Express, but I guess people are so desperate for any kind of relief from high prescription prices that they’ll show up to see Montel Williams talk about how great Big […]

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BusinessWeek has a very good story on efforts to limit or force disclosure of Big Pharma’s gifts to doctors – which are estimated to be about $19 billion each year.
As New Jersey Attorney General Anne Milgram poses the problem: “Patients should be getting prescription and device recommendations based on what’s best for them, not based […]

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Check out the new report by eMarketer. Says analyst Lisa Phillips:
Consumers are all over the Internet looking for health information, typically visiting two or three health sites when they go online … They find more information from search engines than television ads, and they trust the Internet more than friends and family for information […]

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