We’ve gotten thousands of first-time visitors since we launched the eDrugSearch.com Community in late February. So I’ve decided, every once and a while, to post some basic information to help explain why we do what we do here, and why we’re so proud of our role in helping American consumers save money on […]
Entries Tagged as 'Pharma marketing'
Why are prescription drugs so expensive in the U.S.?
April 13th, 2008 · No Comments
Tags: Pharma marketing · Pharmaceutical companies · Prescription drugs · Prescriptions
Ever wonder what tactics are used to lure new pharma reps?
November 1st, 2007 · No Comments
Let’s just say that snoozer concepts like patient care, goodwill toward humankind, and the Hippocratic Oath never come up.
Tags: Pharma cheerleaders · Pharma marketing · Pharmaceutical marketing
Partnership for Prescription Assistance’s “Orange Bus” is a PR steamroller
October 10th, 2007 · 1 Comment
Just look at the amount of local news coverage the PPA’s “Orange Bus” campaign is getting across the country. It’s certainly no Straight Talk Express, but I guess people are so desperate for any kind of relief from high prescription prices that they’ll show up to see Montel Williams talk about how great Big […]
Tags: Big Pharma · Healthcare solutions · Pharma marketing · Pharmaceutical companies · Pharmaceutical marketing · eDrugSearch.com

