Great tease, huh? This 12-minute video argues that pharma marketers have persuaded people that they need antidepressants in the same way that early 20th-century marketers convinced women that pantyhose and shaved legs are necessary to be attractive. It’s interesting; check it out.

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Resolutions 2008: Fantasy Version (Fat Doctor)
Weird Furry Orangina Advertisement (Omni Brain)
Top ten issues in hospital medicine for 2007, issue 4: evidence based management of sepsis—is it time to unbundle? (Notes from Dr. RW)
The Holiday Edition Change of Shift (Brain Scramble)

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Anyone know who? (Pharma Gossip)
Insurance = Prevention (Kevin M.D.)
FDA Delays Wyeth Osteoporosis Pill, Again (Pharmalot)
Doing a Hasselhoff…new medical slang. (Healthbolt)

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Top 10 Stories of 2007 (Pharm Aid)
Opportunity Through Adversity (David Mendosa)
Coolest Phone Call Ever (Musings of a Dinosaur)
FDA Warnings on Nonoxynol-9 Re-Define Sponge Worthiness (The Blog That Ate Manhattan)

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Mistletoe Viagra Dispenser: #1 Office Party Favor! (Pharma Marketing Blog)
Mama Mia - or maybe not! (Pharma Gossip)
Drug Lawsuits Made Atlantic City A Judicial Hellhole (Pharmalot)
Paying the TRL toll (The IN VIVO Blog)

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Pharma blogger Ed Silverman is a pretty unique animal — a newspaper journalist (for the Star-Ledger of New Jersey) who is actively engaged in the blogosphere. Ed conceded that he hasn’t reported much on Health 2.0 yet — largely because Big Pharma hasn’t done much in this area — but he was nice enough […]

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Health 2.0 (Science Buzz Blog)
Lights, Camera, Action . . . Health 2.0 (Health Care Law Blog)
Making Sure The Health 2.0 “Movement” Really Matters (Healthcare Vox)
Health Search + Patient Social Network = iMedix (TechCrunch)

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True Hero (Random Acts of Reality)
Divorced Parents Have Good Skills (Dr. Deb)
Chalk Up Yet Another Multiple Approvable Letter - This Time for Neurocrine (Eye on FDA)
Ask Cranky Fitness (Cranky Fitness)

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In anticipation of the Health 2.0 “Connecting Consumers and Providers” conference in March, we are excited to announce that we are conducting a series of interviews with some of the top figures in the Health 2.0 movement (as well as some skeptics and other industry observers) for publication on the eDrugSearch Blog. Our intent […]

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“Talking Loogie” and Other DTC Critters Walk Out! (Pharma BlogoSphere)
Dr. Relman Offers a Second Opinion (GoozNews)
For Wyeth, Mixed Feelings About Depression Pill (Pharmalot)
Licensing Pharma Sales Reps? (Impactiviti blog)

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