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Entries from November 2007

Lipitor ads: Worse lip-synching than Britney Spears?

November 30th, 2007 · 3 Comments

For about a year and half now, Dr. Robert Jarvik, inventor of the artificial heart, has been a paid endorser for the cholesterol-lowering drug Lipitor. Pfizer keeps using Jarvik despite his being branded a “fop” who goes over like a lead balloon by the all-powerful John Mack. He’s also been called “Gollum-y” by […]

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Tags: Lipitor · Pfizer · Pharmaceutical marketing

Healthcare 100 links for 11-30-07

November 30th, 2007 · 1 Comment

Vote Viagra! (Pharmagossip)
Graveyard shifts can bring on the actual grave? (GruntDoc)
The Profit Motive and the Placebo Effect (World Health Care Blog)
Public Image of the Industry Has Cost Pharma $1 Trillion (On Pharma)

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Tags: Healthcare blogs · Pharma bloggers · eDrugSearch.com

Fruitcake: frutcacine disgustate

November 30th, 2007 · No Comments

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Tags: Pharmaceutical marketing

Pharma companies can use Web search to advance R&D

November 29th, 2007 · No Comments

Here’s a thoughtful blog post and accompanying YouTube video by Deepak Singh on the topic of “open source intelligence” and its applications in the pharmaceutical industry. Check it out.

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Tags: Pharmaceutical companies · Pharmaceutical marketing

Jessica Alba in The Eye — worst post-surgical side effect ever?

November 28th, 2007 · No Comments

Check out the trailer for The Eye, in which Jessica Alba plays
a beautiful young concert violinist named Sydney Wells. Blind since childhood, Sydney undergoes a corneal transplant in both eyes that allows her to see for the first time in years. But when she begins to see things — freaky things — she suspects her […]

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Tags: eDrugSearch.com

Revolution Health Rumored to Acquire More Health 2.0 Companies

November 28th, 2007 · No Comments

It looks like acquisitions continue in the Health 2.0 area.
ValleyWag says that Revolution Health will announce later this week its plans to acquire fitness planning Web site SparkPeople and either acquire or settle for a majority investment in HealthTalk, another health information site.
Steve Case’s property recently tightened its belt when it laid off 60 workers […]

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Tags: Health 2.0 · Healthcare blogs

Pharma links for 11-28-07

November 28th, 2007 · 1 Comment

Oxfam Rips Pharma A New One (Pharmalot)
If You Don’t Feed Them, They Won’t Come–the Minnesota Miracle? (Hooked: Ethics, Medicine, and Pharma)
The Devil’s Guide To Modern Medicine (Scamtypes)
Is it Medical Education, or is it Pharmaceutical Marketing? - the Case of “Dr Drug Rep” (Health Care Renewal)

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Tags: Big Pharma · Pharma bloggers · eDrugSearch.com

Is Patient Privacy Just an Illusion?

November 28th, 2007 · 1 Comment

Government Healthcare IT interviewed Dr. Deborah Peel, the leader of Patient Privacy Rights.
In the podcast she says that Microsoft’s HealthVault concept, which would allow a consumer control over their health information, is better than the data mining approach that others have recommended.  HealthVault also has external auditors to ensure privacy.
It’s certainly worth a listen for those […]

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Tags: eDrugSearch.com

What do tag clouds say about top pharma blogs?

November 26th, 2007 · No Comments

TagCrowd is a great tool that lets you input words from any source, and it spits out a tag cloud that lets you visualize word frequencies. We thought it would be interesting to take a bunch of recent posts from some top pharma blogs to see what’s foremost on their minds. Among the […]

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Tags: Pharma bloggers · eDrugSearch.com

Abilify: No. 1 and climbing

November 25th, 2007 · 2 Comments

The most searched-for drug on eDrugSearch.com for the past two months has been Abilify, which treats the symptoms of psychotic conditions such as schizophrenia and bipolar disorder. Initially approved in November 2002, more than 12.5 million prescriptions have been written for Abilify in the United States as of June 2007.
Expect those numbers to […]

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Tags: Abilify · Depression · Lexapro · Paxil · Prescriptions · Prozac · Zoloft